From April 21st 2015 all sites will be ranked based on their mobile friendliness.
This will be a major Google Algorithm Update.
Mobile will not be an option anymore hence it is highly advised that websites are updated for mobile compatability. Websites that aren't mobile-friendly will not rank high for mobile searches. Mobile currently accounts for 40% of all online traffic.
As a starter we recommend you look in to Mobile Speed:
A site with a weak mobile speed could have to do with various factors. For instance; heavy imagery, weak platforms and slow server response time.
All these factors not only effect your rankings on search engines but also the customer experience and journey on the site.
It is also advised your website is audited every year to stay on top of updates and to identify any set backs and loopholes so you are ahead of your competition!
Our latest launch is The De L'Europe Hotel Website mobile and tablet friendly.
To discuss your needs or to request a website audit you can contact Saira Rasheed: