Digital Marketing Team
I worked in Aró for two exciting years. I was involved in setting up the online marketing department.I knew nothing about the web or online marketing as it was 1998 and sat down and read and read everything I could get my hands on. The great thing I remember about Aró was the level of trust, time and independence I was given to learn and implement the online marketing strategies and their willingness to embrace new and creative ideas. Many of the projects we initiated were untested and largely unproven as the whole area was new.
Alan and Triona allowed us to drive the online marketing campaigns ahead while guiding us on the business 101, writing styles, managing business relationships and design know how we lacked. I had a lot of individual time with both Alan and Triona and learned a lot from both.
Due to the size of the company at that time we were involved in a lot of areas covering brand projects, site design, advertising campaigns to SEO. At the start of your career you want and need hands on experience in a variety of areas. Being a good generalist in online marketing grounds you for your career ahead and allows you get involved and know enough about many specialist areas to open doors to projects and roles later on.In addition there is a great business and ethical ethos at Aró of which you can be proud. You work hard but are treated very well by smart, decent and fun people.
It was a gorgeous location, we learned to speak Irish although we may not have spoken it all the time, we had swims in the sea at lunch, had big brand clients and had an absolutely great bunch of co-workers. Aró was also just a fun place to work. People were collaborative, helpful and fun. There’s no point spending 8 hours a day somewhere you don’t smile. And we laughed out loud a lot!