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Digital Marketing Manager


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Candidate Profile

The role will involve

Organising the Digital Marketing team to actively manage digital campaigns for the agency’s clients, including PPC and SEO.
Planning, implementing, scheduling and delivering successful digital campaigns on behalf of our customers.
Ensuring customers are getting excellent results on their digital marketing spend.
Reading / attending webinars / keeping up to date on current and emerging trends.
Motivating, Mentoring and Training the team to ensure all team members are growing, progressing and improving their skills.
Measuring and developing KPIs for optimum team performance
Upselling and cross selling to clients – working closely with the client Account manager to find new opportunities to improve performance and increase Aro’s revenue.
Pricing / Sizing work for Sales
Innovating – coming up with new product ideas and communicating them to clients and account managers
Working with the management team to influence decision-making at every level of the organization
Handle a portfolio of your own clients (SEO and/or PPC) including recommending strategies, agreeing budgets, optimisation and reporting results
A strong focus on ecommerce and conversion

Essential Skills:

Digital Marketing Experience (minimum 4 years)
Team Management Experience (minimum 2 years)
Demonstrable Leadership and Management Skills
Strong Experience in Designing, Implementing, Measuring and Reporting on Digital Marketing Campaigns.
Excellent client management skills
Strong knowledge of and practical experience using:
Google Analytics; Google Tag Manager; Google Ads; Google Webmasters Tools

Preferred skills:

A working knowledge of HTML/CSS/Javascript is helpful but not essential
· An understanding of luxury brands and hospitality industry experience is a plus.

Experience using content management systems
Experience with social, email and content marketing
Google Analytics and Adwords qualifications
Agency experience
An eye for design

Key Responsibilities

Digital Marketing Manager

If you are looking at your next career move and you have an interest in Travel / Hospitality technology and would like to work with a great team with ambitions to shape the future for luxury hotel clients an exciting opportunity exists to join an expanding Internet solutions company.

Based in our Galway office and online, the Digital Marketing Manager will manage our capable team of Digital Marketing Executives along with the company’s own Marketing Communications.

The ideal candidate will be a digital native with a passion for and understanding of digital landscape. They will have a strong personality and be excited about delivering targets, striving for excellence at all times.

The Digital Marketing Manager will have the capacity to keep ahead in an ever evolving market place. He/She will be a natural leader with strong people interaction and relationship building skills who is not afraid to challenge. They will be an excellent communicator with a strong analytical mind along with a creative side and a desire to innovate.

The successful candidate will be measured on the performance of the Marketing team; team productivity, efficiency and profitability; business development; customer satisfaction/retention and the quality of the Agencies own Marketing Communications.

The ideal candidate will enjoy a great work environment where we like to have fun.