You’ve heard all the buzz words: mobile, responsive or adaptive design - but what does this actually mean for your business?
Did you know, roughly 57% off all households now own one or more tablet devices?
This excludes modern kitchen appliances with integrated display screens like fridges and washing machines which are also becoming increasingly popular. Interestingly, the biggest growth in tablet devices is not necessarily recorded amongst teenagers, but the senior population. Key benefits for tablet users are: portability, adjustable text and touch screens which makes them very attractive to the over 60’s.
So if your website is not optimised for mobile devices or tablets, you might be missing out on a large target audience for leisure breaks.
How to make it easy for them to book with you directly?
Here are two cost effective options how you can tap into the mobile world and increase your market share without having to invest into a completely new website design:
- Take your existing website and upgrade it to responsive design
- Create a separate mobile website
With responsive or adaptive web design, your current website layout will ‘adapt’ according to the size of your screen, you are only updating one content management system (CMS) and the URL remains the same.
With a separate mobile website, a new URL and content management system is being created, for example 5ive Star London or Eccleston Square Hotel.
The layout of the mobile website needs to be simpler and with less content and detail than the main site. Clients will only be interested in top line information:
- Contact details with call function
- Location map
- Online booking function
- Special offers
- Book a table in the restaurant section
- Social media
- Image gallery
And with Google's algorithm update which punishes the organic rankings of those who do not have a specific mobile strategy, it is imperative to give mobile offering to customers serious consideration. Read more about this in Media Week's latest article.
For more information on responsive design, read our dedicated blog post.