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Tuesday, 08 July 2014

The Perfect Website


Branding:

A prominent logo will help portraying strength, trust & credibility to potential consumers and brand recognition for returning  visitors

Accessible:

There are no impediments to search engine crawlers reaching this page or determining it’s canonical version

Book Now:

Clear call to action in primary navigation and natural eye flow. Increases conversion on average by 40%.

Social Media:

Like it, tweet it/+1 buttons make it easy for visitors to share information or images on their favourite network and provide ‘social proof’.

Responsive Design:

Multi device ready with different home page designs for each device.

Meta Data:

The page includes authorship, an enticing meta data description.

Keyword Targeted:

Primary and secondary keyword phrases appear in prominent positions in the headline, title & content.

User Experience & Visitor Journey:

Clear layout, eye-catching visuals & beautiful and simple design and navigation make the page easy to use and enjoy.

Value Proposition:

The content needs to offer everything  a luxury traveller might  be looking for when researching  a hotel.

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