A prominent logo will help portraying strength, trust & credibility to potential consumers and brand recognition for returning visitors
There are no impediments to search engine crawlers reaching this page or determining it’s canonical version
Clear call to action in primary navigation and natural eye flow. Increases conversion on average by 40%.
Like it, tweet it/+1 buttons make it easy for visitors to share information or images on their favourite network and provide ‘social proof’.
Multi device ready with different home page designs for each device.
The page includes authorship, an enticing meta data description.
Primary and secondary keyword phrases appear in prominent positions in the headline, title & content.
User Experience & Visitor Journey:
Clear layout, eye-catching visuals & beautiful and simple design and navigation make the page easy to use and enjoy.
The content needs to offer everything a luxury traveller might be looking for when researching a hotel.
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