Monday, 04 October 2021

Success Story: Glenlo Abbey Hotel & Estate


Set in a gorgeous location in Bushy Park Galway, Glenlo Abbey is one of the top five-star hotels in Ireland. 

While the history of the property dates way back to the 1700s, the hotel was purchased by the Bourke family in 1980 and was converted into a magnificent luxury hotel. 

The Pullman Restaurant set in the grounds of the hotel is one of the major attractions of this property. 

It is built on two original carriages where diners experience eating on board a train with breath-taking views of the estate. 

Not only does the hotel have a significant history, but the restaurant does also too. 

The two carriages were purchased in the 1990s, before which they served with the Orient express on the Paris to Istanbul to St. Petersburg route since 1927. 

Ever since its establishment Glenlo Abbey continues to strive for exceptional customer experience. 

Apart from being on the stunning Wild Atlantic Way, Glenlo Abbey hotel also offers to organise bespoke itineraries to Cliffs of Moher, Kylemore Abbey and secluded spots on the Wild Atlantic way. 

What is brilliant about this is that often guests travelling from outside the area are only aware of the famous tourist spots that are advertised. 

However, an itinerary created by locals offers the personal and exclusive touch to the trip where guests can experience the area in an unexplored way. 

Today hotels need to go above and beyond the standard of providing an accommodation and services for food and beverages. 

While they do need to excel in those departments, it is highly important to consider offering something that makes them stand apart from the crowd. 

Glenlo Abbey sets a perfect example for this- the hotel has a 9-hole parkland golf course with rolling hills and panoramic views of Lough Corrib. 

For the Falconry enthusiasts, Glenlo Abbey offers the thrilling experience of the ‘sport of the king’. 

There’s also a dedicated movie theatre in the Hotel that has 15 velvet super comfortable lounge chairs where you can also book private screenings from their reception. Apart from these, customers can also experience serenity walks around the estate, horse riding, fishing, cycling and much more on the estate. 

As mentioned in a previous blog, customer experience is not only when they stay at your hotel. 

Instead, it begins when the customer even thinks about visiting your property. 

The customer will want to know more and more about your hotel, and they have the power to do this at their fingertips. 

Along with offering brilliant on-site services, Glenlo Abbey has made sure to provide excellent online services to their customers. 

Their Aró website is easy to navigate and is responsive so as to serve customers using different devices like laptops, mobiles and tablets while browsing. 



It is optimised by Aró for direct bookings – we do this by checking over 180 different metrics which feed into the best book direct experience. 

It also has all possible answers to customer queries right where they need it.  

The landing page of the website immediately gives an impression of beautiful views of the estate hooking the prospect into a journey that they will experience when they stay at Glenlo Abbey. 

The navigation panel on the website offers a host of options to choose from; the customer does not have to seek for answers by searching everywhere. 

If you’re looking to book a room, the internet booking engine is right on the page. 

Looking to book a wedding venue? You can do it from the landing page. This and so much more can be explored on their website.

The exceptional services offered by the Hotel also reflects significantly on the Google and Trip Advisor reviews. 

Glenlo Abbey has a rating of 4.6 on Google and 4.5 on Trip Advisor with customers gushing about the customer service, views around the estate and also the presentation of the rooms. 

Small changes go a long way in building the right reputation for your Hotel brand. 

The key to this is to make sure that your customer is at the forefront of everything you do and it will pay off.