Forward-Thinking Hospitality Embracing Sustainability for Success

Sustainability has emerged as a crucial focus in the hospitality industry, driven by the growing awareness of the environmental impact and the increasing demand from conscious travelers. 

Hoteliers are actively adopting sustainable practices to minimize their ecological footprint and contribute to local communities. 

Here are some key trends and practices that leading hoteliers are implementing to reduce their environmental impact:

1. Green Building

Hoteliers are incorporating eco-friendly materials and energy-efficient designs in their construction and renovation projects. 

This includes the use of sustainable building materials, efficient insulation, and energy-saving technologies like LED lighting and smart thermostats.

2. Waste Reduction

Hotels are implementing comprehensive waste management strategies, including recycling programs, composting initiatives, and minimizing the use of single-use plastics. 

By partnering with waste management companies and educating staff and guests about proper waste disposal, hoteliers are significantly reducing their contribution to landfills. 

According to ETIC Hotels, Ardilaun Hotel in Galway is a green standard ethical and sustainable hotel that aims at reducing and managing waste sustainably. 

3. Sustainable Food and Beverage

Leading hotels are prioritizing sustainable practices in their food and beverage operations. 

This involves sourcing local and organic ingredients, supporting local farmers and suppliers, and offering more plant-based menu options. Some hotels even have on-site gardens or partner with local community gardens to grow fresh produce. 

Bayview Hotel and Garryvoe Hotel in Ballycotton are a great example of sustainable hotel sourcing locally produced foods for their guests. 

They are also known for their efforts of building wells in the village and having provided electricity connection to the primary school.

At St. Ermins Hotel, London their third floor houses over 350,000 good-tempered bees, safely observable behind from behind a glass. 

On the rooftop, the kitchen garden flourishes with a variety of delicious fruits and vegetables that eventually make their way into the kitchens. 

This garden not only supplies fresh produce for culinary creations but also doubles as a peaceful break-out area for the kitchen team and bees, who enjoy daily foraging together.

4. Water Conservation

Hoteliers are implementing water-saving measures to reduce consumption. 

This includes installing low-flow showerheads and faucets, dual-flush toilets, and implementing laundry and irrigation systems that optimize water usage. 

By encouraging guests to reuse towels and linens, hotels further contribute to water conservation efforts.

5. Carbon Offsetting

To offset the carbon emissions associated with travel, hotels are providing guests with the option to participate in carbon offset programs. 

These programs support environmental projects, such as reforestation initiatives or renewable energy projects, to neutralize the carbon footprint of guests' stays. 

The Ballynahinch Castle Hotel, silver award winner and green hospitality certified maintains a strong dedication to minimizing its environmental footprint while continually enhancing the quality of its service. 

To achieve this goal, the hotel has already implemented various measures, including state-of-the-art wood pellet boilers and solar panels, waste reduction and separation initiatives. 

Furthermore, the hotel actively contributes to the improvement of the surrounding ecosystems through its woodland regeneration program, removal of invasive plant species, and a well-managed fisheries program. 

By taking these eco-conscious steps, the Ballynahinch Castle Hotel strives to create a harmonious balance between exceptional hospitality and sustainable practices.

6. Sustainable Transport

Leading hotels are promoting sustainable transportation options. 

This includes offering electric vehicle charging stations, partnering with bike-sharing programs, and providing information on public transport options. 

By encouraging guests to choose greener transportation methods, hotels contribute to reducing carbon emissions. 

Many hotels like Cabra Castle have now installed electric vehicle charging stations in their parking areas as a contribution to the environment.

7. Eco-certifications

Hoteliers are pursuing and displaying eco-certifications to validate their sustainable practices. 

Certifications like Green Hospitality Awards demonstrate a hotel's commitment to environmentally friendly operations and provide assurance to guests seeking sustainable accommodation. 

Some hotels that are a certified by Green Hospitality in Ireland are- Cabra Castle, Garryvoe Hotel, Great Southern Killarney, Gougane Barra Hotel, Hayfield Manor Hotel, Maryborough Hotel and more. 

8. Guest Education

Hotels are actively educating guests about sustainable practices and encouraging their participation. 

This can be through in-room materials, signage, or digital platforms, providing information on energy-saving practices, waste reduction tips, and local community initiatives. 

By raising awareness, hotels empower guests to make sustainable choices during their stay and beyond.

9. Supply Chain Sustainability

Leading hotels are working closely with their suppliers to ensure they adhere to sustainable practices. 

This includes sourcing environmentally friendly products, supporting fair trade and ethical labour practices, and engaging with suppliers committed to reducing their own environmental impact.

Embracing these trends and practices, hoteliers not only contribute to the reduction of their environmental impact but also appeal to environmentally conscious travelers who actively seek out sustainable accommodation options. 

This approach creates a win-win situation in the hospitality industry, benefiting both the environment and the hotel's reputation as a responsible and forward-thinking establishment. 

By aligning with sustainability principles, hotels demonstrate their commitment to a better future while meeting the growing demand for eco-friendly travel experiences.

Aró is a carbon neutral organization and a dedicated Climate Partner, leading the way in sustainability efforts. 

We aim to reduce the overall carbon footprint and collaborate with our clients to address climate change challenges, inspiring positive change within the industry and beyond.

To learn more about Aró Digital Strategy Services, contact us now.