Choosing the right keywords and search engine optimisation (SEO) is of great importance for hoteliers as effective keyword selection can significantly impact your hotel's online visibility, reach, and ultimately, the bottom line.
By strategically identifying and incorporating relevant keywords into website content, you can enhance your hotel’s search engine rankings, ensuring that the property appears prominently in relevant search results.
In the highly competitive hospitality industry, many potential guests primarily rely on search engines to discover and book accommodations.
Effective SEO not only increases the likelihood of attracting organic traffic but also attracts more qualified visitors who are actively seeking accommodations, resulting in higher conversion rates and bookings.
Moreover, the right keywords allow hoteliers to align their online marketing efforts with the preferences and interests of their target audience, ensuring that their messaging resonates and engages potential guests effectively.
Ultimately, the choice of keywords can make the difference between a fully booked hotel and an underperforming one in the competitive digital landscape.
A recent Aró Digital Strategy study looked at how self-catering accommodations in hotels use different key words to attract customers. We found that not all of the keywords being used by hoteliers are actually being searched by people.
The most important keywords for self-catering accommodations are "Self-Catering Lodges" with 50 searches per month in the UK and 10 in Ireland, and "Self-Catering Houses" with 50 searches per month in the UK and 30 in Ireland.
Here's a link to our research on top keywords in Ireland and UK over a period of 12 months.
This means that if hotels use these keywords on their websites and in their marketing, they are more likely to be found by people looking for self-catering accommodations.
In the ever-evolving landscape of hospitality and online marketing, the significance of choosing the right keywords cannot be overstated.
As discussed in the article, these words hold the power to shape your hotel's digital presence and, in turn, its revenue streams.
In an era where travellers turn to search engines for their accommodation needs, the strategic inclusion of relevant keywords becomes a pivotal factor in driving online visibility and securing bookings.
By focusing on "Self-Catering Lodges" and "Self-Catering Houses," you can tap into a substantial audience actively seeking your services, improving the chances of capturing their attention.
At Aró Digital Strategy, we look forward to assisting you in implementing these strategies to enhance your hotel's online presence and revenue-generating potential.
to learn more on how you can improve your search engine rankings to improve you leading hotel's online visibility.