Summer is one of the most exciting and competitive times ofyear for luxury hotels. With just a few strategic updates to your website, youcan turn seasonal traffic into high-value direct bookings. Here are fiveimpactful enhancements that will help you make the most of the summer surge:
1. Speed Up Your Website for Lightning-Fast Booking
Guests love a site that loads quickly. Every second savedkeeps them moving closer to that “Book Now” click.
Quick win: Compress images, enable lazy loading, and usetools like Google PageSpeed Insights to keep performance high.
2. Keep Content Fresh and Seasonally Relevant
Showcasing current offers and summer experiences keeps yourhotel top of mind for travellers planning their escape.
Quick win: Refresh your homepage with timely packages, localevents, and sunshine-filled visuals.
3. Make the Mobile Experience Seamless
With most users browsing on mobile, a sleek and simpleinterface makes it easier for guests to book anytime, anywhere.
Quick win: Simplify navigation, shorten booking forms, andmake sure CTAs are large, visible, and mobile-friendly.
4. Highlight Clear, Compelling CTAs
A well-placed call-to-action helps guide guests smoothlyfrom curiosity to confirmation.
Quick win: Ensure “Book Now” buttons are prominent, abovethe fold, and consistently styled across the site.
5. Put Your Direct Booking Channels Front and Centre
Summer is too valuable a season to lose guests tothird-party sites. Make your direct booking path the easiest and most appealingoption.
Quick win: Make your direct booking engine the most visiblepathway, promote exclusive website-only offers, reduce distractions that driveusers off-site and offer the best rates direct.
Small optimisations can lead to major results. Byfine-tuning your digital presence now, you’ll be perfectly positioned tocapture more direct bookings and delight more summer guests.
At Aró Digital Strategy, we handle all of this for ourclients, proactively optimising website performance, refreshing seasonalcontent, and ensuring direct booking channels are always most prominent. Ourteam continuously monitors and refines digital strategies so your hotel stayscompetitive, relevant, and ready to convert. Want to see how your site stacksup? Contact us for a UX review and strategy consultation.