Summer is one of the most exciting and competitive times of year for luxury hotels. With just a few hotel website optimisation updates, you can turn seasonal traffic into high-value direct bookings. Here are five impactful enhancements that will help you make the most of the summer surge:
1. Website speed optimisation for hotels improves both UX and SEO
Guests love a site that loads quickly. Every second saved keeps them moving closer to that “Book Now” click.
Quick win: Compress images, enable lazy loading, and use tools like Google PageSpeed Insights to keep performance high.
2. Keep Content Fresh and Seasonally Relevant
Showcasing current offers and summer experiences keeps your hotel top of mind for travellers planning their escape. Timely content supports seasonal hotel marketing efforts.
Quick win: Refresh your homepage with timely packages, local events, and sunshine-filled visuals.
3. Make the Mobile Experience Seamless
With most users browsing on mobile, a sleek and simple interface makes it easier for guests to book anytime, anywhere. A mobile-friendly hotel website design is no longer optional for summer conversions.
Quick win: Simplify navigation, shorten booking forms, and make sure CTAs are large, visible, and mobile-friendly.
4. Highlight Clear, Compelling CTAs
A well-placed call to action helps guide guests smoothly from curiosity to confirmation. Otherwise CTAs are a key part of hotel website conversion rate optimisation.
Quick win: Ensure “Book Now” buttons are prominent, above the fold, and consistently styled across the site.
5. This is part of a broader hotel direct booking strategy
Summer is too valuable a season to lose guests to third-party sites. Make your direct booking path the easiest and most appealing option.
Quick win: Make your direct booking engine the most visible pathway, promote exclusive website-only offers, reduce distractions that drive users off-site, and offer the best direct rates.
Small optimisations can lead to major results. By fine-tuning your digital presence now, you’ll be perfectly positioned to capture more direct bookings and help increase hotel direct bookings and reduce reliance on OTAs.
At Aró Digital Strategy, we handle all of this for our clients, proactively optimising website performance, refreshing seasonal content, and ensuring direct booking channels are always most prominent. Our team continuously monitors and refines digital strategies so your hotel stays competitive, relevant, and ready to convert. Want to see how your site stacks up? We align design with hotel UX best practices to drive direct bookings.
Contact us for a UX review and strategy consultation.