For many hospitality businesses, gift vouchers aren’t just an add-on, they’re a crucial revenue driver, especially in the sometimes-leaner winter months. They provide cash flow year-round, attract new customers, and often lead to higher-than-average spend when redeemed. With the peak voucher season looming, now is the time to ensure your hotel is fully optimised to maximise online voucher sales.

Why Vouchers Matter More Than Ever

Today’s guests are increasingly searching for experiences over products, and vouchers tick all the boxes. They make perfect last-minute gifts, extend your brand reach, and offer flexibility to the buyer and recipient alike. With strong digital marketing, they can transform from a seasonal boost to a consistent income stream.

Key Areas to Review

User Experience (UX)– Is your voucher page easy to find, fast to load, and simple to use on mobile? A poor checkout experience can cause drop-offs at the final hurdle.

Branding & Design– Does your voucher platform reflect the look and feel of your brand? A seamless visual journey builds trust and increases conversions.

Choice & Flexibility – Are you offering a mix of monetary and experience-based vouchers? Providing options appeals to different types of buyers.

Marketing & Promotion – Are vouchers visible on your homepage, in your email marketing, and across social media? The easier they are to discover, the more you’ll sell.

Tracking & Insights – Do you have data on what’s selling best and when? Analytics help you spot trends and refine your offering.

Optimising your voucher strategy is more than just having an "add to basket” button. It’s about creating a frictionless, branded, and well-promoted experience that makes buying (and gifting) simple and enjoyable.

At Aró Digital Marketing, we help hotels and resorts unlock the full potential of their digital presence- including voucher sales. If you’re not sure whether your setup is maximising revenue, now’s the time to review and take action. Contact Us.