Hayfield Manor has worked with Aró for over 16 years with Ciara Clancy as their only Account Manager, over 16 years, and this is a luxury hotel marketing case study demonstrating ROI-focused strategy.
As well as many exceptional achievements working together over the years, Hayfield Manor has experienced significant digital growth in the first quarter of 2025 through a focused luxury hotel digital marketing strategy, with a targeted and performance-driven approach leading to impressive returns across paid media, website traffic, and overall booked revenue. This tailored digital strategy for hotels drives long-term growth.
Hotel PPC Strategy & Performance
A core component of this digital success has been a tailored hotel PPC strategy focused on high-converting traffic, which has been the strategic optimisation of Hayfield Manor’s Pay-Per-Click (PPC) campaigns. Year-to-date (YTD), we’ve seen:
- 13% increase in Click-Through Rate (CTR)
- Over 52:1 Return on Ad Spend (ROAS)
This performance is a direct result of refined audience targeting, enhanced ad creative, and a focused strategy around promoting the hotel’s offers page. Directing and retargeting users to this high-conversion page has paid off, yielding a conversion rate of 2.95% as a result of smart hotel conversion rate optimisation efforts.
This level of hotel digital performance is achievable through continuous refinement and strategic planning.
Revenue & Booking Growth
Hayfield Manor’s YTD booked room revenue has grown by 22% Year-over-Year (YoY), highlighting how digital focus can increase hotel bookings online with bookings up 23%.
This growth reflects a combination of digital campaign effectiveness and a sharp focus by the hotel team on enhancing the guest experience. A renewed emphasis on packages and special offers, supported by Aró’s strategic direction, has aligned with user intent and improved both visibility and engagement.
These hotel SEO and PPC results reflect aligned execution across channels.
Onsite Investment & Recognition
The Hayfield Manor team's commitment to quality has extended beyond digital, with substantial investment into the refurbishment of rooms and suites, which further strengthens the brand’s luxury positioning.
In addition, Hayfield Manor’s exceptional standards have been recognised with a series of prestigious accolades, most notably winning the Gold Medal Hotel of the Year Award in Q1 2025. This physical and digital investment contributes to a complete hotel digital transformation journey.
A Partner Program Property
Hayfield Manor is proud to be part of the Aró Partner Program, a premium service tier designed for hotels seeking a deeper, more strategic level of collaboration.
As a Partner Program property, Hayfield Manor benefits from
- Dedicated strategic account leadership
- Proactive campaign planning & performance reviews
- Priority access to product innovation and support
- Enhanced benchmarking and data insights
- Tailored digital strategy aligned with commercial goals
With a targeted digital strategy, combined with brand-led investments and clear commercial objectives, it can deliver real, measurable growth. As a Partner Program property, Hayfield Manor continues to grow with the full strength of Aró’s digital expertise behind it, building long-term, sustainable success in the luxury hospitality space.
The Aró hotel partner program is designed for long-term strategic success and personalisation.
Contact Us about our Partner Program