Even in our world of constant notifications, emails remain one of the most effective tools for hotels to engage past and potential guests. But with inboxes overflowing, how can your property stand out and inspire bookings rather than being swiped away? The answer lies in smarter, guest-focused email marketing.
Why Email Still Works
Despite the rise of social media, email continues to deliver one of the highest ROIs in digital marketing. It’s direct, personal, and measurable. For hotels, it offers a chance to:
Nurture guest relationships long after check-out.
Share tailored offers and seasonal packages.
Encourage repeat bookings and loyalty.
Common Pitfalls for Hotels
Too many hotel emails fall into the trap of being overly promotional or generic. Guests ignore “10% Off This Weekend” blasts when they don’t feel relevant. The key is personalisation and timing.
How Hotels Can Cut Through the Clutter
Segment Your Audience – Business travellers, families, spa-goers, and wedding guests have very different needs. Tailor content to match their journey.
Use Personalisation Beyond the Name – Highlight offers that match previous bookings or interests. “We noticed you loved our spa, here’s an exclusive wellness package just for you.”
Focus on Storytelling – Instead of only pushing deals, share local guides, chef recipes, or seasonal highlights that add value and keep guests engaged.
Optimise for Mobile – The majority of hotel emails are opened on smartphones. Clean design, clear CTAs, and fast-loading images are non-negotiable.
Test and Refine – A/B test subject lines, sending times, and call-to-actions to see what resonates. Small changes can deliver big improvements.
Sending the Right Message
Effective hotel email marketing isn’t about sending more messages, it’s about sending the right messages. With segmentation, personalisation, and value-driven content, hotels can transform emails from clutter into connections that convert.
At Aró Digital Strategy email marketing has always been core pillar of our marketing strategy. An effective database collection and email strategy means that you have an engaged audience that are responsive to your communications and loyal to your brand. It continues to be a powerful conversion channel.