The holidays might feel far off, but for savvy luxury hotels, August is the sweet spot to launch festive offers. Why? Because early campaigns drive stronger lead times, higher average basket values, and a greater share of direct bookings.
According to Expedia insights, traveller intent for festive stays starts rising as early as August, especially in premium and luxury segments. Pair that with Meta Ads Library trends showing early festive content gaining traction, and the message is clear: get in early, or get left behind.
Tip: Bundle rooms with festive events or seasonal dining, add urgency with limited dates, and A/B test messaging on Meta platforms for best results.
How to Package & Position Festive Experiences for Early-Bird Success
1. Build Experiences, Not Just Rates
Go beyond the bed. Create packages that include exclusive dining, winter spa rituals, or tickets to on-site events. Think: “Festive Fireside Escape” with mulled wine on arrival and a private lounge experience.
2. Use Urgency & Scarcity
Limit dates, highlight exclusive perks, and communicate “only a few weekends available.” Early planners respond well to limited-time messaging, especially on social channels.
3. Launch on Meta with Tested Messaging
Meta platforms (Instagram/Facebook) are perfect for storytelling. Use lifestyle imagery (like couples enjoying hot chocolate by the fire) and run A/B tests on headlines and CTAs to identify what converts.
4. Highlight Early-Booking Value
Make the benefits of booking early clear: better rates, priority dining reservations, and exclusive suite access. Position it as a reward for planning ahead.
5. Keep It Mobile-Friendly
Ensure festive landing pages are optimised for mobile. Smooth, quick booking flows are essential for converting early interest into confirmed stays.
Bottom line? The earlier you launch, the better you perform. Don’t wait until November to stand out, lead the festive conversation now.
Want help implementing your festive offers?
Contact Aro Digital Strategy today