As the year draws to a close, the smartest hotels are already looking ahead, not just to Christmas, but to 2026. Now is the time to extend current offers, plan fresh campaigns, and ensure that your Q1 content and promotions are live well before the new year begins. In a competitive market, early preparation means stronger visibility, smoother operations, and better results.
1. Extend and Refresh Current Offers
Before your festive campaigns wrap up, review and extend your best-performing offers into January. Many travellers are already planning New Year breaks, wellness getaways, and early 2026 escapes. A simple extension of your “Winter Warmer” or “Festive Escape” deal, rebranded with updated dates can keep the bookings flowing while maintaining brand momentum.
2. Plan Ahead for Valentine’s, Easter, and Spring Getaways
January comes fast, and so do Valentine’s Day and Easter. Ensure your Q1 campaign pages, visuals, and offers are already live and searchable by December. This allows your website to gain traction on Google, gives your social content a head start, and ensures your booking engine is ready when people begin to plan romantic breaks or family holidays. Include attractive add-ons like dining experiences, spa treatments, or late check-out options to increase conversion value.
3. Audit Your Website and Landing Pages
Use the quieter weeks at year-end to audit your website content. Are your images current? Are your booking links working correctly? Are key pages optimised for search? Small updates can make a big impact, particularly for mobile users, who now account for the majority of hotel website traffic.
4. Align Marketing and Revenue Goals
Meet with your marketing and revenue teams to align your Q1 pricing and promotional strategy. Make sure that offers shown on your website, booking engine, and email campaigns are consistent. A well-coordinated approach not only improves guest experience but also maximises conversion rates across all channels.
5. Keep Momentum with Early 2026 Planning
Finally, think beyond Q1. Map out a content calendar for the first half of 2026, including wellness weekends, golf breaks, family packages, and local event tie-ins. Consistency builds brand authority and keeps your property top of mind all year long.
Hotels that act now will enter 2026 with a competitive advantage, visible, bookable, and ready to capture demand. Aró Digital Strategy can help you optimise campaigns, streamline content updates, and build digital strategies that drive year-round bookings.