Think winter traffic starts in December? For luxury hotels, winter web performance starts in August, as early festive planning and seasonal campaigns drive serious online activity long before the first frost hits.
Whether it’s speed, SEO, or storytelling, a winter-ready website needs both technical polish and creative precision. Get ahead of guest's expectations (and Google’s standards) with a smart site audit now.
Tip: Review Core Web Vitals, update image alt tags, and test your festive offer landing pages for accuracy and speed. (Source: PageSpeedInsights + Aró UX Best Practices)
Your Winter Website Audit Checklist
1. Check Core Web Vitals
Run your site through PageSpeed Insights. Focus on metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS),especially on mobile. Guests expect luxury at every click.
2. Test Speed on Key Landing Pages
Holiday traffic often hits festive packages, dining menus, and event booking pages first. Prioritise loading speed and responsive design here. A delay of even 1 second can reduce conversions significantly.
3. Update Alt Tags and Image Compression
If you’re refreshing visuals for winter (and you should), don’t skip the SEO. Add descriptive alt tags and compress images to keep load times down. This improves both accessibility and search visibility.
4. Review Festive Offer Pages for Accuracy
Check copy, links, and CTAs. Ensure room packages, pricing, and event dates are current. If you’re promoting exclusivity, everything must be polished and accurate from the first impression.
5. Align Storytelling with Seasonal Themes
Your website is more than code, it’s your digital concierge. Use updated headlines, winter visuals, and emotionally resonant copy to inspire bookings. Subtle design changes (like snow motifs or cosy tones) go a long way.
Prepare Now for Winter Traffic
A winter-ready website combines performance with personality. Begin your audit now to ensure festive traffic turns into high-value bookings later.
Need a full winter website review?
Get in touch with Aró Digital Strategy