The festive season is one of the most lucrative times of the year for hotels and gift vouchers are often the unsung hero of Christmas revenue. Whether it’s a luxury stay, a spa escape, or a dining experience, vouchers appeal to both loyal guests and new customers looking for the perfect present. To ensure your hotel captures the full potential of this opportunity, here are five best practices to boost Christmas voucher sales this season.
1. Make It Easy to Buy
Convenience is key. Guests should be able to purchase vouchers in just a few clicks, from desktop or mobile. Review your checkout journey: is it seamless, fast, and clear? Avoid unnecessary steps and ensure your voucher platform integrates smoothly with your website and payment gateway. Offer the option to email or print the voucher instantly, as many buyers purchase last-minute.
2. Promote Emotion, Not Just Offers
Gift vouchers are emotional purchases, they represent time together, relaxation, and experience. Go beyond generic “€100 voucher” messaging and tell a story: “The gift of a romantic getaway in Killarney” or “A weekend of spa serenity by the sea.” Pair this language with warm festive visuals that evoke the feeling of giving something special.
3. Use Multi-Channel Marketing
Don’t rely solely on your website. Promote vouchers across email campaigns, social media, and paid ads. Send festive-themed emails to your past guests with personalised offers and early-bird incentives. Use countdown posts on Instagram or Facebook to build urgency, and feature your voucher link prominently in your bio or pinned posts.
4. Train Your Front-of-House Team
Your in-person guests are your best audience. Encourage staff to mention gift vouchers at checkout or during dining experiences , especially to guests commenting on how much they enjoyed their stay. Display elegant signage at reception and in-room, and make sure staff can easily process sales on-site.
5. Create Urgency and Value
Scarcity sells. Use limited-time messaging such as “Guaranteed Christmas delivery before 20 December” or “Bonus €10 voucher when you spend €100 before 15 December.” Small incentives can significantly boost conversion rates. After Christmas, continue promoting vouchers as “New Year treats” to keep sales momentum into January.
A well-executed voucher campaign not only boosts short-term cash flow but also drives future stays and guest loyalty. Every voucher sold is an introduction to your brand and with the right strategy, it can turn first-time buyers into lifelong guests.
If your hotel is ready to optimise its voucher platform, campaigns, and conversion strategy, Aró Digital Strategy can help you create a festive campaign that delivers results.