As the golden hues of autumn approach, luxury hotels have a window of opportunity to prepare for what’s quickly becoming a new peak season. With shorter booking windows, mobile-first search behaviour, and discerning guests, aligning your digital strategy before summer ends is essential.
To help you stay ahead, we’ve crafted a 5-point checklist to make autumn count - especially when it comes to driving direct bookings.
Tip: Now’s the time to refresh your mobile UX, update seasonal visuals, and create compelling new offers.
Luxury Autumn Readiness Checklist
- 1. Optimise for Mobile UX
Review your site performance across devices. Google’s Mobile Usability Reports flag critical issues, use them. Ensure booking engines, CTAs, and navigation work seamlessly on smaller screens.
- 2. Refresh Seasonal Photography
Swap out summer imagery for warm, cosy autumn visuals - think crisp leaves, plush throws, golden lighting, and seasonal dining. Authentic, high-quality visuals set the mood and build trust.
- 3. Launch Autumn Room Packages
Design exclusive autumn escape offers tailored for couples, weekenders, or foodies. Highlight local events, harvest festivals, or spa experiences to increase appeal.
- 4. Align Email Marketing Campaigns
Update your email content calendar with autumn themes. Plan send dates to align with weekend booking patterns. Segment audiences for personalised seasonal offers.
- 5. Conduct a Website Health Check
Check page speeds, fix broken links, and review content for accuracy. Autumn is conversion season - your website should be fast, informative, and inspiring.
Act now to capture early bookers and build momentum into Q4. Autumn’s charm is powerful - make sure your digital presence reflects it.
Want help implementing your autumn checklist? Contact Aró Digital Marketing today.
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