August might feel like the heart of summer, but for top-tier hotels, it marks the unofficial start of the festive planning season. While guests are still booking late-summer escapes, forward-thinking luxury brands are already looking ahead to Q4, and with good reason.
According to Skift, early-booking trends in the luxury hospitality market are starting as soon as August. This means the most competitive hotels are already shaping festive offers, launching content calendars, and aligning marketing channels to capture high-value bookings well before the holiday rush.
Why Plan Festive Campaigns in August?
Early-bird bookings secure top spenders: High-net-worth travellers often plan their festive getaways months in advance. Launching offers early ensures your property is in their consideration set.
Data-driven strategy pays off: Use GA4 to analyse last year’s Q4 performance. What channels converted best? Which packages sold out first? Let your data guide your 2025 approach.
Content takes time: Elegant festive imagery, updated landing pages, and personalized emails need time to create and test. Starting now avoids last-minute scrambles and ensures brand consistency.
What the Pros Are Doing
From five-star city hotels to luxury coastal resorts, leaders in the hospitality space are already setting the scene. Picture this: a candlelit festive table set in a grand lobby, surrounded by tastefully wrapped gifts and twinkling lights - imagery that evokes warmth, exclusivity, and celebration. These are the visual cues luxury travellers are looking for when booking their holiday stays.
Your August To-Do List
Audit last year’s festive campaign performance in GA4
Craft early-bird offers and packages for Q4
Create your content calendar and start producing assets
Align with your paid media team for campaign launch timing
August is the perfect time to get ahead. Don’t wait until Q4 is around the corner, set the stage now for a standout festive season.