As the busy end-of-year season approaches, September is the perfect time to take a step back and assess the health of your website’s SEO. A well-optimised site means more visibility, more traffic, and more bookings or sales, all without increasing your ad spend.
At Aró Digital Strategy, we believe that consistent SEO maintenance is just as important as campaign launches. Here’s why an SEO Health Check this month could make a measurable difference to your performance in Q4 and beyond.
Why Your SEO Needs a Check-Up
Search engines are constantly evolving and what worked six months ago might be holding you back today. A health check ensures your site:
What We Review in a September SEO Health Check
Technical SEO Audit
We check for crawl errors, broken links, slow-loading pages, and mobile usability issues that could hurt rankings.
On-Page Optimisation
Are your page titles, meta descriptions, headings, and images doing their job? We make sure your content is structured and keyword-targeted.
Content Performance
We analyse which pages are attracting traffic (and which aren’t), so we can recommend updates, refreshes, or new content ideas to capture more search intent.
Local & Brand Visibility
From Google Business Profile to review performance and branded search queries, we ensure your hotel or business is being found by the right people in the right places.
Backlink Health
Quality backlinks are still a major ranking factor. We review your backlink profile to identify toxic links or new opportunities for authority-building.
The Return? Better Rankings, Better Traffic, Better Results.
September is the calm before the Q4 storm, and that makes it the ideal time to invest in behind-the-scenes improvements that support your campaigns through to the end of the year. Small tweaks now can lead to big wins later.
Ready for Your SEO Health Check?
Your digital presence is part of your most valuable real estate. Let’s make sure it’s performing at its best.
Contact your Aró account manager today to schedule your September SEO Health Check and start Q4 strong.
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