That guest who browsed your site in July but didn’t book?
They’re not gone, they’re waiting. And with the right retargeting strategy, you can bring them back just in time for winter.
Luxury travellers often explore early but book later, especially when planning festive getaways. By targeting past visitors with personalised, seasonal messaging, your hotel stays top-of-mind, and top of their travel list.
Tip: Create GA4 and Meta remarketing lists for summer visitors now, and test festive CTAs to re-engage browsers before competitors do.
(Source: Google Ads Retargeting Strategy Guide)
Retargeting Journey: From Summer Browsers to Winter Bookers
1. Set Up Smart Audiences in GA4 + Meta
Segment site visitors from June–August using GA4. Build Meta Custom Audiences for those who viewed specific pages (like festive offers or rooms) but didn’t convert. Narrow by location, device, or page depth for precision.
2. Craft Compelling Festive CTAs
Your messaging should reflect the season ahead. Test CTAs like “Book Your Winter Escape” or “Reserve Early for Holiday Exclusives” with tailored visuals — think roaring fireplaces, cozy suites, and gourmet dining.
3. Sync Ads with Booking Flow
Ensure ad clicks lead to relevant landing pages. Don’t send festive browsers to your homepage. Direct traffic to offer-specific pages with minimal distractions and mobile-first design.
4. Use Countdown Timers or Limited Availability Messaging
Encourage urgency with phrases like “Just 3 weekends left” or “Early-bird dining packages end soon.” Time-sensitive creative outperforms generic brand ads in retargeting campaigns.
5. Optimise and Refresh Weekly
Monitor performance in GA4 and Meta Ads Manager. Rotate creative every 7–10 days to avoid fatigue and test variations in headline, imagery, and CTA.
Your Past Visitors Are Your Warmest Leads
Retargeting isn’t just smart, it’s essential. Don’t let valuable summer traffic go cold. Reconnect with compelling winter campaigns, and convert curiosity into bookings.
Ready to turn browsers into bookers?
Contact Aró Digital Strategy to launch data-driven retargeting campaigns that deliver.