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Hotel marketers are often asked to predict the future. Is this offer going to sell? How much revenue will an advert generate? What...

What is your biggest headache as a hotel marketer? A likely answer is: battling against OTAs on Google’s search result...

In focus today is mobile first indexing. This is one of those hot topics that you keep hearing about, but never actually get the...

Over the last two years, many independent luxury hotels have approached us with a similar issue. Despite all their online...

As 2018 fast approaches, December is the ideal time to review your internet strategy and familiarise yourself with trends that...

In our previous blog post, we looked at 3 essential parts of on-page SEO. In this second part, you will learn how content, page...

The path to purchase is now more complex than ever before, with users indulging in more and more micro-moments of research on...

First impressions count for a lot, especially for securing potential bookings. Having great search engine optimised content with...

What is HTTPS? HTTPS (Hypertext Transfer Protocol Secure) is a protocol for secure communication over a network, e.g. the...

Designing a new website for your hotel is an exciting and exhausting venture. While the creative process can be rewarding, there...

Site speed can sometimes be overlooked when a business draws up plans for a new website. There are many case studies outlining the...

Tired of Trivago taking the spotlight off your hotel? Exasperated with Expedia earning so much from your business? All too...

There are many benefits to updating your social media profile: branding, relationship building and driving traffic, to name but a...

2013 proved to be the year of the mobile, and it doesn't end there. 2014 promises even more for mobile with 4G launching this...

Google UpdatesPenguin 2.0:In May, 2013 the first of the year’s major algorithm updates was introduced; quality content, greater...

Over the last two months, Google have announced a number of significant updates: from a new algorithm to encrypting all organic...