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Once a classic American holiday tradition, Black Friday - the mega shopping day just after Thanksgiving - has firmly established...

We design each website with the uniqueness of the hotel in mind, create bespoke modules and features, and add key components that...

As 2018 fast approaches, December is the ideal time to review your internet strategy and familiarise yourself with trends that...

Engage visitors to your website with relevant, original written content and they are more likely to stay on your website for...

With OTA business now accounting for 25% of all hotel bookings, an urgent and innovative strategy is needed to battle with the...

Content calendars are an effective way to manage your website content and ensure it is up to date with the latest hotel...

PR is known to grow awareness offline for brands and hotels. At the same time, PR agencies can struggle to measure the value they...

Caroline Van Praagh is a PR and Communications specialist, having worked in the industry for over eight years. Caroline has...

Claire Leslie has always loved traveling. She has headed up the Sales and Marketing of Cliveden House and the St. Regis Bangkok...

Jayne Alexander has extensive experience in the luxury travel PR sector. Having led marketing for the Virgin Group and now...

If you're in the luxury hotel or resort business, let's face it, you're not alone.Years ago I developed something I called "the...

Hiring a PR professional can be expensive so here are a few 'do's' and 'don't's' to get you started. In the world we live in,...