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I met with Patrick O’Flaherty last week and asked him how hotels should deal with Covid-19. These are his thoughts.Aró Digital...

Hotel marketers are often asked to predict the future. Is this offer going to sell? How much revenue will an advert generate? What...

Regrettably, the rumours have been confirmed. Long feared by tourism businesses all over Ireland, the government has recently...

Once a classic American holiday tradition, Black Friday - the mega shopping day just after Thanksgiving - has firmly established...

Are you a fan of better return on your investment? Would you give thumbs-up to a more effective marketing plan? If your reply...

Over the last two years, many independent luxury hotels have approached us with a similar issue. Despite all their online...

As 2018 fast approaches, December is the ideal time to review your internet strategy and familiarise yourself with trends that...

Tired of Trivago taking the spotlight off your hotel? Exasperated with Expedia earning so much from your business? All too...

How did your recent 'facebook campaign' go? A common question amongst hoteliers these days, as new 'likes' are no longer...

Google UpdatesPenguin 2.0:In May, 2013 the first of the year’s major algorithm updates was introduced; quality content, greater...

Many of our hotelier clients are frustrated by the fact that online travel agents – and in some cases even competitors - are...