How Does It Work?
Answer 12 yes/no questions based on your current online strategy to produce an overall score highlighting areas for improvement. Our stated aim is to get our clients to over 50% direct booking - that is more than 50% of their room revenue comes via their own Internet booking engine (IBE).
There are several strategy changes required in order to make that happen. We have broken some of these down into four key areas of focus: Acquisition, Engagement, Conversion & Retention.