Aró Digital Strategy and Flannery's Hotel collaborated on a team effort to increase direct revenue for the hotel. The hotel was determined to reduce OTA (Online Travel Agency) bookings and focused on driving more direct bookings by offering rates at least €10 cheaper than other platforms. They managed PPC (Pay-Per-Click) and Social campaigns to promote the hotel's brand and services, including F&B (Food & Beverage) and room offerings. This strategy led to significant growth in social media presence and resulted in the highest Booked Room Revenue figures in years. The hotel's dedicated team members, Nicola, Michelle, and Siobhan, played a crucial role in this successful endeavor.
Since 2017, our collaboration with Aró has been transformative. Their team didn't just
design a website for Flannery's Hotel; they encapsulated our essence and ethos into a digital
narrative that stands out in the hospitality market. Every challenge was met with prompt
attention and expert advice, making them feel more like an extension of our team than an
Aró's insight into design and user experience elevated our online presence, creating not just
a website but a genuine guest experience. Their blend of artistic flair and technical expertise
ensures our brand remains competitive and relevant.