Back to School season is a key time to secure future business

Although hotels often experience lower occupancy as families prepare for and return back to school, this period can be one of the most dynamic and lucrative future booking periods of the year for hotel marketers. Families start forward planning and booking their next breaks, and as other key markets without school-aged children return for tranquil midweek breaks, and the corporate market comes back to life. As an Aró Digital Strategy client, now is the perfect time to sharpen your focus and make the most of the Back to School booking opportunities.

Here’s a clear, actionable checklist to help you capture seasonal demand, engage your audience, and drive sales this Back to School season.

1. Review and Refresh Your Digital Assets

Update Website Content & Landing Pages: Make sure your site highlights seasonal offers prominently and take into account your average booking window. Create or refresh dedicated landing pages that showcase relevant products or services. 

2. Launch Targeted Promotions and Offers

Use data insights to create targeted offers for key audience segments: active retired, families with young children or educators, as well as targeting families for their next school term breaks.

3. Boost Social Media Engagement

Increase budgets on campaigns for key target markets that are more active at this time of year - Active Retired - Corporate Market. Commence Half Term and Festive Breaks themed campaigns with hashtags like #MidtermSavers

4. Plan and Schedule Email Marketing

Segment your email lists and send personalised content and promotions per target market.

5. Review & Prepare Paid Campaigns

Review, optimise and fully align your Google Ads and social media paid campaigns with seasonal keywords and messaging.

Adjust bidding strategies to focus on high-intent searches and remarketing to past customers.

The Back to School season provides key future bookings opportunities and your Aró Digital Strategy team is here to ensure you capitalise on it. Whether you need help crafting compelling content, setting up campaigns, or analysing results.

Contact your Aró Digital Strategy Account Manager.