The Ultimate Hotel Black Friday Cyber Monday Game Plan


Black Friday and Cyber Monday are two of the most anticipated shopping days of the year, and the hospitality industry can certainly benefit from the frenzy. 

To maximise bookings during this period, hotels need to leverage hotel digital marketing strategies and enhance their hotel website design. 

In this article, we'll explore how hotels can drive bookings and gift voucher sales during Black Friday and Cyber Monday period with a compelling offer and digital marketing campaign that channels direct bookings to your hotel booking engine.

1. Leverage SEO for Visibility


Search engine optimization (SEO) is a critical component of hotel digital marketing. 

Ensure that your website ranks well on search engines by using relevant keywords, meta tags, and optimising your content. 

Black Friday and Cyber Monday hotel deals should be prominent in your SEO strategy to attract those searching for discounts.

2. Create a Dedicated Black Friday and Cyber Monday Landing Page


Build a dedicated landing page that showcases your Black Friday and Cyber Monday offers. 

This page should feature:
- Attractive images of your hotel and amenities.
- Detailed descriptions of the deals and discounts.
- Easy booking options directly from this page.

3. Offer exclusive Deals and Incentives


To encourage direct bookings, provide exclusive deals and incentives for guests who book through your website. 

This can include discounts, complimentary add-ons, or loyalty program rewards. 

Emphasize that these offers are only available on Black Friday and Cyber Monday, creating a sense of urgency.

4. Utilise Email Marketing


Leverage your email marketing list to reach out to previous guests and potential customers. 

Send out targeted emails promoting your Black Friday and Cyber Monday deals, complete with appealing visuals and compelling copy.

5. Use Social Media Advertising


Social media platforms offer robust advertising opportunities. 

Create eye-catching ads that lead users to your dedicated landing page. 


6. Implement Retargeting Strategies


Implement retargeting strategies to remind visitors who have shown interest in your hotel website about your Black Friday and Cyber Monday offers. 

This will keep your property top-of-mind as they continue their online journey.

7. Collaborate with Influencers


Partner with travel influencers or bloggers to promote your Black Friday and Cyber Monday deals. 

Influencers can help you reach a wider audience and provide authentic testimonials about your property.

8. Monitor and Adjust


Regularly monitor the performance of your Black Friday and Cyber Monday campaigns. 


Adjust your strategies based on the data to maximise results. 

Your hotel's website is your digital shopfront, and a well-designed website campaign can make a significant difference in conversion. 

Here are some ways to optimise your website for Black Friday and Cyber Monday:

Mobile View: Most customers will be browsing and booking on their smartphones, and a mobile-friendly site is essential for a seamless user experience.

Clear Call to Action (CTA): Implement clear and enticing CTAs that guide visitors towards booking. 

Use eye-catching buttons and make the booking process as straightforward as possible.

Page Load Speed: Slow-loading websites can drive potential guests away. 

Black Friday and Cyber Monday campaigns are prime opportunities for hotels to boost bookings through direct channels. 

By optimising your hotel website design, utilising effective digital marketing strategies, and offering attractive deals, you can make the most of these shopping holidays. 

Remember, once you've created a seamless user experience and promoted exclusive offers, continuously monitor and refine your efforts to drive bookings and revenue during this critical period.

Happy Campaigning! 




 Author: Lisa Leahy