Cashel Palace Success Story
Cashel Palace Hotel Drawing Room Web

Steps to Success for Cashel Palace Hotel

Aró partnered with Cashel Palace in March 2024 with the objective was to enhance its digital presence, drive direct bookings, and optimise online performance in the competitive luxury market. In particular the aim was to optimally sell the hotel's multiple diverse room types effectively. Now 1 year into the partnership, Cashel Palace has achieved over €200K Q1 growth on the projected revenue target. With an effective growth strategy underpinning performance momentum, the focus now is to continue growing organic traffic and direct bookings. 

February 2024 Aró Booking Engine & Marketing Strategy went live

Aró Reengineered the hotel's original website & implemented CMS platform

Q1 2025 acheived 23% Growth on Target

Cashel Palace The Screenshot
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About Cashel Palace Hotel

5 Star Hotel - 2 Michelin Keys

5 Star Hotel - 2 Michelin Keys

Michelin Star Restaurant

Michelin Star Restaurant

ballynahinch Relais Chateau

Relais & Châteaux

Ireland's Blue Book

Ireland's Blue Book

17 Voucher Growth Q1 2025
23 Room Revenue Growth Q1 2025
Strategy: Refined audience targeting and budget allocation achieved Return on Ad Spend (ROAS) of 65.1. Aligned advertisements with current offers to increase relevance and engagement. Adjusted rate structures based on geographic data. Developed bespoke packages to capitalise on seasonal trends and guest preferences. With momentum building from a focused digital growth strategy, the priority now shifts to increasing organic visibility and strengthening direct channel performance.