Cashel Palace Success Story
Cashel Palace Hotel Drawing Room Web

Steps to Success for Cashel Palace Hotel

Aró partnered with Cashel Palace in March 2024 with the objective was to enhance its digital presence, drive direct bookings, and optimise online performance in the competitive luxury market. In particular the aim was to optimally sell the hotel's multiple diverse room types effectively. As one of Ireland's most distinguished five-star hotels, the property entered Q1 2025 with strong commercial goals and exceeded expectations across all digital metrics. Now 1 year into the partnership, Cashel Palace has achieved over €200K Q1 growth on the projected revenue target, outperforming the target by 23%. 

The Q1 results reflect the impact of our effective partnership and a finely tuned strategy focussed on targeted digital marketing, optimum user experience and seamless booking performance. With an effective growth strategy underpinning performance momentum, the focus for the future is to continue growth with a focus on increasing organic traffic direct bookings. 

February 2024 Aró Booking Engine & Marketing Strategy went live

Aró Reengineered the hotel's original website & implemented CMS platform

Q1 2025 acheived 23% Revenue Growth on Target

Cashel Palace The Screenshot
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About Cashel Palace Hotel

5 Star Hotel - 2 Michelin Keys

5 Star Hotel - 2 Michelin Keys

Michelin Star Restaurant

Michelin Star Restaurant

ballynahinch Relais Chateau

Relais & Châteaux

Ireland's Blue Book

Ireland's Blue Book

32 Room Revenue Growth Above Target Q1 2025
17 Voucher Growth Above Target Q1 2025
65:1 PPC ROAS Q1 2025
Q1 STRATEGY: Refined audience targeting and budget allocation achieved Return on Ad Spend (ROAS) of 65.1. Aligned advertisements with current offers to increase relevance and engagement. Adjusted rate structures based on geographic data. Developed bespoke packages to capitalise on seasonal trends and guest preferences. With momentum building from a focused digital growth strategy, the priority now shifts to increasing organic visibility and strengthening direct channel performance.