Flannerys Hotel Success Story
Flannerys Success Story (4)

Long-term Growth Strategy

Flannery’s Hotel is a well-established Galway hotel operating in a highly competitive market, with a clear focus on rate strategy and increasing direct bookings. Flannery's have been a client of Aró since 2017 and have had consistent steady year on year growth. The objective for 2025 was to continue driving year-on-year growth through digital channels, while protecting rate integrity, increasing direct bookings, and maximising return on investment.



Booked Room Revenue: +9% YoY

Room Nights: +15% YoY

Voucher Revenue: +21% YoY

Flannerys Hotel Success Story (6)

About Flannery's Hotel

3 Star Independent Hotel

3 Star Independent Hotel

Galway City Location

Galway City Location

family

Family Friendly Accommodation

10 Booked Room Revenue
15 Room Nights
21 Voucher Revenue

Aró works closely with the Flannery’s Hotel team to deliver a fully integrated digital strategy across: Google PPC, Social Retargeting and Google Hotel Ads. Each channel is continually optimised to align with commercial goals and changing market demand.

Through a strong partnership and a focused digital strategy, Flannery’s Hotel has delivered another year of consistent growth, increasing revenue, room nights, and ancillary spend while strengthening direct booking performance. With this foundation in place, the focus now turns to evolving and expanding these strategies in 2026 to support continued growth.