Knockranny House Hotel
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Strategic Growth from Collaboration

Since the start of 2025, Knockranny House Hotel has demonstrated growth and resilience, buoyed by a collaborative digital strategy executed in partnership with Aró. The results so far tell a story of strong commercial returns, performance-focused investment, and a client-partnership that continues to evolve and deliver. See below for commerical performance highlights.

Monthly performance review calls with the Knockranny team and Aró Account Manager have driven consistent action-taking on both sides. Since formalising this process in October 2024, strategic alignment has been stronger, and implementation of key marketing actions has accelerated – especially across content, SEO, and campaign targeting. 

Direct Online Room Revenue: a +18% YoY increase

Total Direct Online Revenue: +17%

Direct Online Room Nights: +13%

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4 Star Independent Boutique Hotel

4 Star Independent Boutique Hotel

Manor House, Events Centre, Restaurant & Spa

Manor House, Events Centre, Restaurant & Spa

Original Irish Hotels

Member of Original Irish Hotels

77.8 PPC Booking Growth
24 Total Revenue Growth
4 Average Daily Rate
THE METHOD: 

Formal monthly strategy meetings began in October 2024 in order to deliver faster, aligned execution across SEO, paid, and content.

Paid Media Strategy (PPC)
- Brand & Non-Brand budget increases from January 9
- Social Campaigns live from March 7
The impact was immediate:- +77.8% Growth in Bookings

SEO & Organic Focus - 136 keywords tracked with +13.91% visibility increase

April–June check-in data highlights strong growth:
+24% Total Revenue | +4% ADR |+25% Extras Revenue | 11% reduction in cancellation rate
July on track for record growth. 

Ongoing actions include paid campaign refinement, keyword targeting, new page launches, FAQ content, and monthly strategy reviews. Through this collaborative partnership, the property has achieved both a volume and value improvement in bookings – a testament to the effectiveness of the marketing strategy and ongoing partnership to optimise performance across channels.