Pembroke Kilkenny
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Results for Pembroke Kilkenny in Q1 2025

Pembroke Hotel Kilkenny, a modern boutique located in the heart of Ireland's medieval capital, partnered with Aró Digital Strategy in 2023 to elevate its online presence and performance. A bespoke website and the Aró Hotel Booking Engine was launched in May 2023, laying the foundation for a high-performing digital channel focused on premium guest conversion. Pembroke Kilkenny achieved substantial growth in 2023 and came in 42% ahead YOY in 2024. 

Entering 2025 with ambitious goals - including ADR growth and increased direct channel profitability - the Pembroke and Aró teams aligned around a strategy focussed on premium positioning and commercial performance. Q1 2025 Results included Direct Revenue: +12% YOY with the Aró Hotel Booking engine was the top-performing revenue channel, Voucher Revenue +57% YOY, driven by a highly effective Mother's Day campaign & Paid Ads (PPC): +35% YOY with a 20:1 ROAS.


''We had a massive reliance on 3rd parties and they were always our biggest channel up untl we started working with Aró. Now Aró is always our top channel so that is the proof for me.''

Paul Broderick | General Manager 

New Website & Booking Engine went live in May 2023

2024 Total Revenue 42% up YOY

2024 Voucher Revenue 36% up YOY

pembroke interview (2)
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About Pembroke Kilkenny

4 Star Boutique Hotel

4 Star Boutique Hotel

Winner Boutique Hotel 2024 - Gold Medal Awards

Winner Boutique Hotel 2024 - Gold Medal Awards

Original Irish Hotels

Member of Original Irish Hotels

Q1 2025 Results

Q1 2025 Results

11 Q1 2025 Rate Growth
57 Q1 2025 Voucher Sales Growth

With momentum across all key metrics, the focus for 2025 will remain on sustaining growth and increasing brand reach in core international markets through strategic SEO and paid marketing. 

This effort was particularly impactful against the backdrop of a challenging Q! 2025 for the wider Irish hotel market, which faced softer forward bookings and international demand (source: Irish Hotels Federation) 

''For me there is one metric, that's the bookings on our website and every month, without fail, Aró is number 1. It's going expertly for us so far....It became clear for me very quickly of some of the problems you were going to solve for me...The results speak for themselves to be fair.''

Paul Broderick | General Manager