These outcomes marked a dramatic turnaround on the previous 6 month period, with the trial campaign reversing the trend and proving how a collaborative, insight-led approach can deliver measurable results in just a few months.
This partnership demonstrates how The Lowell’s long-established luxury brand, their marketing team’s deep understanding of their audience, and Aró’s digital marketing and book-direct performance expertise combined to achieve meaningful growth, laying a strong foundation for continued digital success.
“Working with the Aró team on this campaign has been a rewarding experience,” said Julian Alden, Director of Sales & Marketing at The Lowell. “Their understanding of our brand, attention to detail, and strategic approach have helped us strengthen our digital performance and connect more effectively with our guests.”