Ballynahinch 1600

Ballynahinch Castle

Galway, Ireland

Increased the hotel's direct online revenue by 85% with a launch of a new responsive website.

THE CHALLENGE

To design a fully responsive website that reflects the tranquillity of the hotel’s estate & to develop a digital strategy that focuses on driving direct bookings.
Launch Site Aró Digital Strategy

Profile

Luxury 4-star Castle Set Within 450 Acres Of Woodland In Connemara, Ireland

Capacity

48 Rooms

Service

Design | Strategy | Marketing | Email | PPC | Booking Engine | Google Hotel Ads

THE SOLUTIONS

Launch of a fully responsive website, incorporating responsive email marketing campaigns and targeted PPC campaigns.

The website design focused on the warm and ambiance of the historic castle and its stunning surroundings in Connemara. 

Highlighted key reasons to book direct beside the large booking widget - directing users to the booking engine with clear calls-to-action on each page.

Strategy plan put in place to maximise on direct bookings. A major part of the success in driving direct revenue was the client’s dedication to prioritising availability and rates on the hotel’s website over Online Travel Agencies (OTAs). 

Launched a highly optimised brand PPC campaign. Bidding on the brand increased visibility and ensured their website was above OTA paid search results.
We have a great relationship with all the team, not just our account manager. They are always on hand for help and support. I like that they push me to keep the website updated, fresh and giving the user a very good experience.

Carol Hinch

Director of Sales & Marketing

The Results

85%

Online Revenue Increase

54%

Online Business Via Mobile & Tablet

27%

Special Offers Revenue Growth

26:1

Brand PPC ROI

Ballynahinch Luxury Bedroom

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