The Lowell. Aro Digital Strategy Client

The Lowell

New York, United States

Delivered a comprehensive strategy for this New York icon with 50% direct online booking growth.

The Challenge

To deliver a website that reflects the luxury of the hotel & to create a comprehensive strategy that builds their brand online through SEO and PPC.
Launch Site Aró Digital Strategy


5-star Landmark Hotel In Manhattan, New York


27 Rooms | 47 Suites


Design | Strategy | Marketing | PPC

The Solutions

The design team took inspiration from The Lowell’s beautifully curated neutral interiors, letting a crisp layout speak to the quiet sophistication of the hotel.

Each room type highlights a floor plan and outlines the special features of each type in a compact, easy to navigate design.

The improved layout on mobile engages users with better calls-to-action. Keyword ranking has improved, given extensive on-page SEO tactics, meta tag optimisation and internal linking.

The hotel appears in Google’s 3 pack, which appears below paid results for highly competitive keyphrases, such as ‘luxury accommodation nyc’.
The buying decisions begin with the impressions made online. Regardless of the revenue from the website specifically, the traffic to the site has increased awareness and contributed to the overall success of the hotel.

Amie Buchanan

Director of Sales & Marketing

The Results


Direct Online Booking Increase


Google Page Speed Improvement


Organic Sessions Growth



Lowell 450 1

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