The design team took inspiration from The Lowell’s beautifully curated neutral interiors, letting a crisp layout speak to the quiet sophistication of the hotel.
Each room type highlights a floor plan and outlines the special features of each type in a compact, easy to navigate design.
The improved layout on mobile engages users with better calls-to-action. Keyword ranking has improved, given extensive on-page SEO tactics, meta tag optimisation and internal linking.
The hotel appears in Google’s 3 pack, which appears below paid results for highly competitive keyphrases, such as ‘luxury accommodation nyc’.
The buying decisions begin with the impressions made online. Regardless of the revenue from the website specifically, the traffic to the site has increased awareness and contributed to the overall success of the hotel.
Amie Buchanan
Director of Sales & Marketing
