Dunraven. Aro Digital Strategy Client

Dunraven Arms Hotel

Limerick, Ireland

40% increase in direct online bookings with an agile digital strategy & launch of a new website.

THE CHALLENGE

To deliver a website that reflects the unique character of the property focusing on luxury guestrooms, exclusive wedding services and the newly launched conference centre. To develop a digital strategy that will increase direct room revenue from 15% to 30% within 3 years through conversion optimisation and targeting new markets.
Launch Site Aró Digital Strategy

Profile

4-star Family-Run Boutique Hotel In Adare, Co. Limerick

Capacity

90 Rooms

Service

Design | Strategy | Marketing | PPC | Booking Engine | Google Hotel Ads

THE SOLUTIONS

Focused on designing a modern and fresh overall look, while maintaining the trademark friendly persona of the brand. 

The ‘Rooms’ section presents multiple images per accommodation type and prominent calls-to-action for maximum conversion. 

A magazine-style ‘Weddings’ section was created to give an enticing overview of the hotel’s banqueting services. 

A comprehensive digital marketing strategy was introduced after the website’s launch, including email marketing, SEO and PPC, with an emphasis on wedding offers as well as rooms. 

The wedding login module has proven to be an exceedingly successful addition providing a seamless booking experience for wedding guests. 
Aró has played an instrumental role in increasing our direct room revenue. The new website paints a beautiful picture of the property, while Aró's digital strategy drives results for our room, gift voucher and wedding business.

Hugh Murphy

Proprietor

The Results

40%

Direct Booking Increase

35%

Special Offers Upturn

77%

Mobile Revenue Growth

50:1

Brand PPC Return

Dunraven 450

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