The website and booking engine is integral to the hotel's online strategy of taking bookings away from OTAs. The website design matches the hotel’s individual charm and features unique visuals such as dynamic scrolling and cinemagraphs to increase user engagement.
Direct bookings are incentivised on the website and across advertising channels. This has helped to deliver a consistent ROAS on brand PPC, Facebook retargeting and Google Hotel Ads campaigns, all proactively managed by the digital marketing team.
In being considered ‘the best boutique hotel in Ireland’, our brand portrayal online must seamlessly jump off of the web into reality. Aró have managed to accomplish this for The Twelve over the space of 10 plus years. Even more crucially, the design must translate into great user experience and ultimately, conversion. Therein lies the reason for our strong business relationship.
Fergus O' Halloran
General Manager
