Flemings. Aro Digital Strategy Client

Flemings Mayfair

London, United Kingdom

Introduced a world-class website and complete online rebrand after the hotel’s refurbishment.

THE CHALLENGE

Flemings Mayfair completed a £15m refurbishment of its bedrooms and launched Ormer Mayfair, a signature restaurant by Michelin-starred chef, Shaun Rankin. Aró's goal was to launch a website with elevated visual presentation matching the hotel’s new design and branding.
Launch Site Aró Digital Strategy

Profile

5-Star Hotel In Mayfair, London Dating From 1851

Capacity

129 Rooms & Suites | 10 Apartments

Service

Design | Strategy | Marketing | PPC

THE SOLUTIONS

With a complete online rebrand, our designers crafted a unique website design matching the hotel’s positioning as one of London’s oldest established hotels. 
 
Incorporating the hotel’s extensive visual library, we created a one-of-a-kind design mirroring Flemings Mayfair’s unparalleled service and truly luxurious experience. 
 
Implementing responsive website design best practice, we delivered a superior user experience on both mobile and desktop devices with a prominent booking panel geared towards online conversion. 
 
Featured strong calls-to-actions on every page to increase direct revenue from the hotel’s own website. 

They understood the brief and were very reactive to our suggestions even though they may not have been conventional, however, they were still able to incorporate. Their main aim is to drive direct conversion, however, with our project, design and ROI were merged beautifully and successfully.

Henrik Muehle

General Manager

The Results

Complete

Digital Rebrand

Improved

Conversion Rate

Luxury Design

Mirroring The Hotel Personality

Mobile & Desktop

Superior User Experience

Flemings 800 450 px

View Design