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Powerscourt Hotel

Wicklow, Ireland

Created a tailored strategy incorporating new website design & laser focused marketing

THE CHALLENGE

To design an innovative website that is visually enticing to boost engagement and to drive more online bookings across desktop and mobile with a bespoke strategy.
Launch Site Aró Digital Strategy

Profile

5* luxury hotel with world class spa set on a historic Irish estate

Capacity

194 Rooms

Service

Design | Strategy | Marketing | SEO | PPC | Special Offer & Voucher Booking Engine

THE SOLUTIONS

The website delivers a strong visual impact and highlights the immersive experience that a stay at Powerscourt Hotel & Spa offers. 

Packages were more prominently integrated into the design of the website. 

The sleek Aró Voucher System and effective call to actions to buy voucher gifts highlight and support a key revenue stream for the hotel. 

A brand PPC campaign delivers consistent Return On Ad Spend (ROAS), while another carefully managed search campaign to generate awareness drives new traffic to the website. 

The Results

92%

Direct Online Revenue Increase in 6 months

20%

Increase in Website Visitors

Powerscourt Hotel 800