Focused on designing a light, fresh look incorporating the hotel’s natural setting and highlighting video content to provide browsers with an instant feel for the brand.
The ‘Accommodations’ page consists of several individual panels giving a quick overview of the different room types, listing key features and enticing travellers to proceed to the booking engine.
The booking panel takes a prominent position in the top right corner and visible at all times to steer traffic to the booking engine.
The site’s new responsive design enhanced mobile usability increasing traffic and providing a superior user experience.
An agile digital marketing campaign was launched in conjunction with the new website, including search engine optimisation and PPC advertising, driving traffic to the site and revenue though the booking engine.