CarlisleBay header

Carlisle Bay

Antigua, The Caribbean

Created a bespoke website & PPC campaigns driving conversions.

THE CHALLENGE

To deliver a website that showcases the hotel’s unique surroundings focusing on resort activities and spa & wellness programmes. To develop a comprehensive digital strategy that will increase direct room revenue through PPC campaigns and conversion optimisation.
Launch Site Aró Digital Strategy

Profile

Caribbean Luxury Resort & Spa

Capacity

87 Suites

Service

Design | SEO | PPC

THE SOLUTION

Focused on designing a light, fresh look incorporating the hotel’s natural setting and highlighting video content to provide browsers with an instant feel for the brand. 
 
The ‘Accommodations’ page consists of several individual panels giving a quick overview of the different room types, listing key features and enticing travellers to proceed to the booking engine. 
 
The booking panel takes a prominent position in the top right corner and visible at all times to steer traffic to the booking engine. 
 
The site’s new responsive design enhanced mobile usability increasing traffic and providing a superior user experience. 
 
An agile digital marketing campaign was launched in conjunction with the new website, including search engine optimisation and PPC advertising, driving traffic to the site and revenue though the booking engine. 

The Results

LUXURY

Website Design

80% GROWTH

Website Visitors

44:1 PPC

Return On Investment

30% INCREASE

Mobile Users

CarlisleBay individual