Aró worked in alliance with Maryborough Hotel to implement content and keyword strategies to improve the organic visibility of the hotel. We worked on implementing and running a non-brand search campaign; and providing email marketing solutions to the client. We implemented seasonal tags and an exit intent pop-up on the client’s website to generate increased customer interaction. Results
While the hotel is still in the early stages of the strategies implemented, a ROAS of 61:1 was achieved on Brand PPC and 33:1 on Google Hotel ads. The pop-up and seasonal tag converted positively on the client’s website.
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