Maryborough Hotel garden and house

Maryborough Hotel

Cork, Ireland

Aró's alliance with Maryborough Hotel improved the organic visibility of the hotel
Delighted with our new website designed by Aro and the excellent services provided by the team. They are proactive in every approach and our alliance... Read Full Quote

THE CHALLENGE

Maryborough Hotel joined hands with Aró in 2021 with a simple goal to drive more business online via their direct booking channels. Maryborough has a strong international customer base but when the pandemic hit, and with the ban on international travels, the hotel faced challenges. Re-marketing campaigns were not working well for the client.
Launch Site Aró Digital Strategy

Profile

Luxurious, Irish Owned and Historically Rich Hotel in Cork, Ireland

Capacity

93 Rooms

Service

Design | Strategy | Marketing | Email | PPC | Booking Engine

THE SOLUTIONS

Aró worked in alliance with Maryborough Hotel to implement content and keyword strategies to improve the organic visibility of the hotel. We worked on implementing and running a non-brand search campaign; and providing email marketing solutions to the client. We implemented seasonal tags and an exit intent pop-up on the client’s website to generate increased customer interaction.

Results
While the hotel is still in the early stages of the strategies implemented, a ROAS of 61:1 was achieved on Brand PPC and 33:1 on Google Hotel ads. The pop-up and seasonal tag converted positively on the client’s website.
Delighted with our new website designed by Aro and the excellent services provided by the team. They are proactive in every approach and our alliance has proved successful from day one. Their professionalism and quick turnaround approach on any query ensures seamless delivery of services.

Mary Bernard

Sales & Marketing Manager
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