Song Saa. Aro Digital Strategy Client

Song Saa

Cambodia

Created a luxurious design driving online conversions with a 40% direct revenue increase.

THE CHALLENGE

To craft a digital presence that tells the resort’s true story and highlights Song Saa’s deep commitment to environmental conservation. To showcase the hotel’s beauty and luxury features as well as increase online revenue and direct bookings.
Launch Site Aró Digital Strategy

Profile

Exclusive Island Resort In Cambodia

Capacity

24 Private Pool Villas

Service

Design | Strategy | Marketing | PPC

THE SOLUTIONS

The creative process focused on developing a breath-taking platform with prominent use of images and videos showcasing this idyllic hideaway.

The booking widget occupies a prime position on the right side of the homepage, ensuring that the site is geared towards conversion, but it blends in flawlessly with its surroundings.

The navigation panel is also purposely pared back and content is kept to a minimum to let the visuals tell the story of Song Saa.

Reducing the need for scrolling with the new design was vital and this arrangement solves this issue cleverly. 

The resort has a large number of room types: this design gives an immediate snapshot of all options. 

The Results

39%

Direct Revenue Growth

Increased

Website Conversion

Awwwards

Top Design Award Nomination

Elevated

User Experience

Song Saa 800 450