Hayfield Manor. Aro Digital Strategy Client

Hayfield Manor

Cork, Ireland

Reduced 3rd party commission fees by forging a powerful digital marketing campaign.

THE CHALLENGE

To launch a website focused on driving direct bookings through the hotel’s official platform. To create a successful digital strategy using email marketing, Facebook advertising, Google search and display advertising.
Launch Site Aró Digital Strategy

Profile

5-Star Luxury Manor Hotel With Gardens

Capacity

88 Rooms

Service

Design | Strategy | Marketing | Email | PPC | Booking Engine | Facebook | Google Hotel Ads

THE SOLUTION

The website triumphantly promotes Hayfield Manor's brand in luxe gold hues, catering for mobile and desktop users alike. The dynamism of elements while scrolling through the website highlights key elements of the business and draws the eye to the appropriate call to actions. The simple full screen menu layout directs users to the key areas of the website and the Aró booking engine.

The comprehensive digital strategy protects the brand by communicating the book direct benefits across all channels, including email marketing, brand advertising, Facebook ads and Google Hotel Ads. Careful optimisation ensures a good Return On Ad Spend (ROAS) across all paid channels, while driving qualified traffic to the hotel's own booking engine, ensuring bookings are captured more cheaply. 
The design team were dedicated to fulfilling our requests, ensured that we kept a focus on revenue generation as an integrated part of the design and delivered a design that truly reflects the quality, ambience and uniqueness of Hayfield Manor.

Lisa Leahy

Marketing Director

The Results

Revenue Doubled

Over A 5-Year Period

UX

Top Results On Mobile & Desktop

Record Bookings

After New Site Launch

55:1

ROAS On PPC Campaigns

Hayfield Manor 800 450