Focused on engaging users with content on the website that will encourage them to complete bookings.
Improved content on the homepage and on the special offers section with additional written content including select keywords to improve search engine positions. Competitive price points were highlighted on both the home page and on each special offer.
A seasonal content calendar was drafted making it easier to manage content in a timely manner, which has positive effects for increasing sessions on the website.
Advised the hotel team on how to manage their rates more effectively ensuring that the best rate is only available on their own website. The conversion rate improvement indicates that users are engaging well with the content and are compelled to book.