FRONT FACADE

Park House Hotel

Galway, Ireland

Aro achived a massive improvement in the conversions driven from the PPC strategy
We genuinely feel that we have the personal attention of the team at Aró, they care about the success of our business as well as giving us a platform... Read Full Quote

THE CHALLENGE

Park House Hotel joined hands with Aró in late March 2020, right when the pandemic had hit the country. The goal was to revamp the website for a better user experience and improve direct bookings through the website.
Launch Site Aró Digital Strategy

Profile

Park House Hotel is a luxury 4-star hotel renowned for brilliant service, food and fabulous rooms

Capacity

99 Rooms

Service

Design | Strategy | Marketing | Email | PPC | Booking Engine | Google Hotel Ads

THE SOLUTIONS

The brilliant team at Aró took up the responsibility to not only update the website but also to improve the PPC strategy, aiming for a minimum ROI of 15:1. We also wanted to grow the hotel’s organic presence online with our SEO strategies and finally to increase direct bookings through the website.

Actions
We started with keyword research for our client’s key areas of operation. We implemented a PPC strategy to drive traffic from search engine marketing methods. We also implemented a book direct strategy by opening the booking panel for easy customer navigation and fewer redirects to improve website performance.

Result
As a result, we observed a massive improvement in the conversions driven from the PPC strategy. The return on average spends came back at a massive increase of 205:1 with a total of 58 conversions within the first month of running the PPC campaign.
We genuinely feel that we have the personal attention of the team at Aró, they care about the success of our business as well as giving us a platform that portrays the uniqueness and personality of our property. The team at Aró have been proactive from the beginning, reaching out to us with useful advice and suggestions and responding to our questions promptly and expertly. We love working with Aró and we are confident that we’ve got a dedicated partner for our digital strategy for years to come.

Anne Marie Dowd

GRA 6701