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Titanic Hotel Belfast

Belfast, Northern Ireland

Successfully built an online presence for a new hotel

THE CHALLENGE

The Titanic Hotel Belfast was a new hotel and so the online strategy needed to increase brand awareness, while the new website needed to seduce browsers into booking.
Launch Site Aró Digital Strategy

Profile

4 star boutique hotel situated in Belfast's Titanic Quarter, opened in 2017

Capacity

119 Rooms

Service

Design | Booking Engine | SEO | PPC | Strategy | Email | Google Hotel Ads

THE SOLUTIONS

The website reflects the impressive nautical history of the building, formerly Harland & Wolff offices, the builders of the Titanic. 

Combining Google Brand PPC, Bing Brand PPC and Google Hotel Ads, a healthy portion of bookings that would have gone to OTAs are captured by their official website at a cheaper cost per acquisition.

A comprehensive SEO strategy has ensured good visibility in search engine results pages. 

Check out the hotel's sister property, Titanic Hotel Liverpool, which Aró also designed.

The Results

21:1

Google Brand PPC Retrun On Ad Spend (ROAS)

12:1

Google Hotel Ads ROAS

23:1

Bing Brand PPC ROAS

Titanic Hotel Belfast room(800)