New Aró partner program client The Cliff House Hotel

Aró Digital Strategy launched a brand new website and booking engine for The Cliff House Hotel, Waterford in April 2026.

The Cliff House Hotel is one of Ireland's best-known independent luxury five-star hotels, located on the cliffs overlooking Ardmore Bay in County Waterford. The hotel occupies a dramatic position above the Atlantic and has become synonymous with luxury coastal hospitality, destination dining and wellness experiences.

The Cliff House Hotel offers:

• 39 sea-facing rooms and suites
• Michelin-starred House Restaurant
• Oceanfront Restaurant, Bar & Terrace
• The Well by the Sea Spa
• Direct access to sea swimming and the Ardmore Cliff Walk
• Membership of luxury hospitality collections including Ireland's Blue Book and Small Luxury Hotels.

They signed up to the Aró Digital partner program to provide an immediate impact on their direct booking revenue and profit.

As a new client, the short-term aim was to rapidly increase return on ad spend (ROAS) through an integrated digital marketing strategy. Long-term, with the Aró integrated website, booking engine and marketing strategy, the objective is to achieve greater efficiency and sustainable growth across the entire digital ecosystem.

What is the Aró Digital Partner Program?

The Aró partner program has very clear targets for luxury, independent hotels:

• direct bookings and revenue
• booking engine optimisation
• luxury, spa and wellness positioning
• develop higher value guest audience
• get found in AI and voice search
• use data and personas to drive growth

What did the Aró Partner Program provide for The Cliff House Hotel?

• A conversion-focused Aró website
• An integrated booking engine designed to reduce friction
• Strategic digital marketing management
• Data-led audience targeting and optimisation
• Continuous commercial partnership and planning

What was the Aró approach for The Cliff House Hotel?

1. A Website & Booking Engine Built to Convert

The launch of the new Aró website and booking engine provided a faster, more intuitive and more conversion-focused guest journey. Rather than sending paid traffic to a website designed simply to inform, ad campaigns were now directing prospective guests to a platform specifically engineered to convert demand into direct revenue.

2. Smarter Audience Strategy

Initailly Aró built lookalike audiences modelled on Cliff House Hotel's highest-value direct bookers.

The impact was on Meta ads was immediate:

• Reach increased +182%
• Click volume increased +24%
• Advertising spend reduced -28%
• More qualified guests were reached for significantly less investment.

3. Messaging Designed Around Guest Intent

The team moved away from generic promotional messaging and focused instead on seasonal demand, guest motivations and destination-led storytelling. Rather than selling rates, campaigns sold experiences. Rather than promoting rooms, campaigns promoted reasons to visit. This conversational approach improved ad relevance and reduced acquisition costs across campaigns.

What are the Latest Results?

• 18% increase arrival revenue for July with 32% increase in room night stays
• Google ads campaigns driving 16% more revenue this year compared to last with a 17% reduction in spend
• Social revenue up 9% with spends down by 74%
• Google Hotel Ads delivering 70% more revenue with ROAS doubling from 8:1 to 16:1
• B&B revenue seeing an 80% growth with room night sales up 76% year on year

On the immediate improvement which the Aró partnership porvided, Kresimir Krezo, the GM at Cliff House Hotel noted: "Our partnership with Aró goes beyond marketing campaigns and technology platforms. By combining website performance, booking technology and digital strategy with an integrated approach, we are growing our direct business more efficiently. The early results speak for themselves - stronger returns, lower costs and a digital strategy that supports our business objectives."

To learn more about the Aró Digital partner program and how we can help you and your hotel contact us