The Aró CMS - Built for What's Next

Built on Umbraco 17. Built for What’s Next.

At Aró, we build our new hotel websites on Umbraco 17, the latest Long Term Support (LTS) release of the Umbraco CMS.

For our hotel clients, this means more than simply having the latest technology. It provides a modern, secure and maintainable foundation designed to support your hotel’s digital strategy for years to come.

A Future-Ready CMS for Hotel Websites

Long-term support and security
Umbraco 17 brings hotels onto Umbraco’s current Long Term Support platform, providing a longer supported lifespan and a strong foundation for ongoing security, maintenance and development.

An improved content management experience
The modernised Umbraco backoffice makes it easier for hotel teams to manage and update website content, helping marketing teams stay in control of their digital presence.

Built to evolve with your hotel
As your digital requirements change, Umbraco 17 provides a stronger development framework for new functionality, integrations and enhancements.

Ready for the next generation of digital technology
With AI, automation and new ways of discovering and booking hotels developing rapidly, Umbraco 17 gives us a modern platform on which to build future capabilities and integrations.

Designed for complex hotel requirements
From content-rich hotel websites to multi-property groups, international audiences and integrations with hotel technology platforms, Umbraco provides the flexibility and scalability needed to support increasingly sophisticated digital requirements.

Technology That Supports Your Digital Strategy

The CMS should never be the reason you choose a hotel website partner. What matters is what that technology enables.

For Aró, Umbraco 17 gives us the foundation to create bespoke hotel websites that can evolve alongside your business, your guests and the wider digital landscape.

It’s not simply about building a new website for today. It’s about building a digital platform for what comes next.

Book at Discover Call today to see what we can create together to elevate your hotel's digital brand.