Introducing the New Aró Website Design Platform & Content Management System (CMS)

Introducing the New Aró Website Design Platform & Content Management System (CMS)

Your hotel website is no longer just a digital brochure - it is one of your most important commercial assets.

Guest expectations, booking behaviours, search technology and digital marketing are evolving rapidly, particularly with the emergence of AI-powered search and personalised online experiences. To remain competitive, your hotel websites needs to continually evolve to deliver stronger performance, greater flexibility and seamless guest journeys.

At Aró Digital Strategy, we have developed the next generation of our Aró Bespoke Website Platform specifically for clients looking to future-proof their digital presence, increase direct bookings and elevate their online brand experience.

A New Generation of Hotel Website Technology

Our latest website platform combines cutting-edge performance technology with beautifully designed, fully bespoke user experiences tailored to the hospitality sector.

• Flexible and fully customisable page creation

• Easy drag-and-drop content editing

• Faster website updates and content management

• Enhanced conversion optimisation

• AI and voice-search readiness

• Mobile-first performance

• Sustainability-optimised hosting infrastructure

• Future-ready architecture built for evolving guest expectations

Designed to Drive Direct Revenue

Our hotel clients that have already upgraded to the latest Aró platform are reporting significant improvements in user engagement, conversion performance and direct revenue growth.

Through enhanced user experience, streamlined booking journeys and improved content flexibility, on average client hotels have achieved up to 20% growth in room revenue.

Built for the Future of AI Search

The rise of AI-driven search is fundamentally changing how travellers discover hotels online and our new platform is optimised for:

• Structured and intelligent content

• Fast-loading websites

• Mobile usability

• Contextual relevance

• Conversational search experiences

See What’s Possible

Explore some of the latest hotel websites powered by Aró Umbraco:

The Cashel Palace

Pembroke Kilkenny

The Rine

CAMIRAL

Each website is fully bespoke and strategically designed to reflect the unique positioning and personality of the property while maximising commercial performance.

A Straightforward Upgrade Process

Following an in-depth discovery and compatibility review of your current website and digital brand, our team manages the entire upgrade process from start to finish.

The migration process is designed to be seamless and quick, with expert guidance provided at every stage.

Planning for 2027 and Beyond

The hospitality industry is entering a new era of digital experience, automation and AI-enhanced discovery.

Hotels that invest now in flexible, future-ready digital infrastructure will be best positioned to compete, grow direct bookings and strengthen brand loyalty in the years ahead.

To learn more about upgrading your hotel website to the latest Aró platform and technology, contact your Account Manager or email support@aro.ie