The Solution
Aró rolled out a Generative Engine Optimisation (GEO) programme across the hotel's website, built around five components:
- A GEO programme targeting four markets at once: Ireland, the UK, the US and worldwide
- A site structure AI systems can read, page by page
- Content built around the real questions travellers ask AI assistants
- Specific facts, figures and guest feedback that give AI proof it can trust
- An Aró-run website platform and booking engine, with monthly tracking in Semrush and a dedicated AI Chatbots channel in Google Analytics 4
The Approach?
1. Make the hotel easy for AI to understand
Aró restructured the site so AI systems can read exactly what Knockranny is, where it is and what it offers, page by page.
2. Answer the questions guests actually ask
Content was reshaped around queries such as "best spa hotel in Westport" and "where to stay near Croagh Patrick", with clear, direct answers that AI tools can pick up and repeat.
3. Give AI proof it can trust
Pages were strengthened with the specific facts, figures and guest feedback that AI assistants look for before recommending a hotel. Because Aró also runs the website platform and booking engine, every change could be made quickly and measured all the way through to revenue.
